According to the website, the valley of Scratchy Bottom is thought to take its name from the fact that it is a rough and rugged hollow.

'Those of us who live here are not the least bit embarrassed by it.'

In 2007 Crapstone was used as the name of the village in a television advert for the RAC. Local residents started a protest group on the social networking site Facebook complaining that the village used in the television advert was not actually Crapstone but a location using its name.[citation needed]

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But Ian Ventham, chairman of Bere Regis Parish Council and proud Shitterton resident, said he does not find the name of the hamlet, with its long history, embarrassing.

'If there were an Olympics for unlikely place names, Britain would surely be good for a medal, if not the gold', said Debra Chatfield, a family historian at findmypast.co.uk.

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Shitterton hit the headlines in 2010 when residents got so fed up with pranksters stealing the standard road signs displaying the name that they clubbed together and bought a £680 one-and-a-half-tonne Purbeck stone version set in concrete.

Crapstone is a village in the county of Devon. The village is located on the edge of Dartmoor and is approximately 1 mile (1.6 km) from the village of Yelverton, 9 miles (14 km) from the city of Plymouth and 5 miles (8.0 km) from Tavistock.

The towns and idyllic hamlets of rural Britain have gone head to head in a new survey - to find the UK's most unfortunate place name.

Brokenwind was known as 'Broken Wynd' in the 19th century, with wynd, the website said, a Scots word for a narrow path that snakes or winds between two larger roads.

As a child, Christopher Hitchens lived for some years in the village, and noted his embarrassment at the name in his autobiography, as well as in the pages of Vanity Fair.[1] It has frequently been noted on lists of unusual place names.[2]

'In the course of researching their family history, people can discover that their ancestors came from somewhere with an unlikely, unfortunate or downright embarrassing name.

Shitterton is a very literal English translation of the village name recorded in Norman French in the 11th century Domesday Book as Scatera or Scetra which means a little town that is on the stream of a midden or sewer.

The retired RNLI director added: 'It is a perfect rural hamlet with thatched cottages and idyllic Dorset countryside.

The tiny settlement between Dorchester and Poole beat the nearby valley of Scratchy Bottom, near Durdle Door in Dorset and Brokenwind in Aberdeenshire in the survey by www.findmypast.co.uk.

There were many contenders, but the tiny collection of homes known as Shitterton on the edge of the village of Bere Regis , has come out on top.

'Some people are unsettled to discover that their forebears came from somewhere called, say, Crackpot, Ugley or Happy Bottom.'

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Crapstone, a picturesque village on the western edge of Dartmoor in Devon, came fourth in the survey of 1,773 people, ahead of Golden Balls in Oxfordshire, Ugley in Essex, Crackpot in North Yorkshire, Backside in Aberdeenshire, Great Snoring in Norfolk and Happy Bottom in Dorset.