Matchbutiker på Tele2 Arena är belägna på plan 4 i nordöstra och nortvästra kurvorna, som öppnar i samband med insläpp och håller öppet en stund efter slutsignalen. På plan 6 finns även ett stort försäljningsställe bakom norra läktaren. Bakom söda läktaren finns även mindre försäljningsställen på plan 5 och plan 6.

Those words come from a song titled "Just Idag Ar Jag Stark" ("Today I am strong"), performed by Kenta Gustafsson, which has long been established as the club's anthem. Hammarby fans identify with it completely. It's not uncommon to see the song's lyrics tattooed on supporters.

Ett Hammarby med fin form, inte minst på bortaplan, möter ett sargat Helsingborg som förlorat åtta av sina tio senaste matcher. Nanne Bergstrand vill då ta tillfället i akt att påminna spelarna om vad som lett till de senaste framgångarna och manar till bibehållet fokus.

Hammarby has several supporter clubs, the largest of which, Bajen Fans, has over 9,000 members and is one of the largest in Scandinavia.[18] Hammarby also has a number of ultras such as Hammarby Ultras, Ultra Boys, Söder Bröder, and E1 Ultras. Other supporter groups are among others Bajen Bastards and Bamsingarna.[citation needed]

Hammarby vann med 1-0 i Helsingborg. Här kan du se tränarnas presskonferens.

Kennedy var väldigt nöjd efter segern mot Helsingborg – inte minst med tanke på matchens karaktär.

I Elitettans fjärde sista omgång tog tvåan Hammarby på lördagen emot fyran Sirius på Zinkensdamms IP. Bajen-anfallaren Frida Sjöberg gav Bajen ledningen i 34:e minuten, men Uppsala-gästerna hann utjämna innan paus. Matchen såg ut att gå mot kryss och ett motigt grönvitt poängtapp, men Sjöberg – som värvades från Östersunds DFF inför säsongen – slog till igen... i 93:e! HIF har nu fortsatt minst tre poäng tillgodo på jagande Växjö inför seriens upplösning.

Hammarby Fotboll has a number of celebrity fans, including Tomas Andersson Wij, Magnus Carlson, Mikael Persbrandt, Zara Larsson, Joel Kinnaman,[22] Alexander Skarsgård,[22] Björn Borg,[23] Mikael Appelgren[24] Jan-Ove Waldner, and Staffan Olsson.

German sportswear company Puma is the current kit manufacturer for Hammarby, after changing from Kappa at the end of 2014.[12] Hammarby also holds major sponsorship deals with construction company LW AB, car manufacturer Volkswagen, construction equipment company Safecon, and sporting goods retailer Intersport.[13]

"Hammarby are a club where love is the most important thing," Kristopher Karlsson, who works for the Aftonbladet newspaper, says. "They like a back-heel pass, a beer and a cheeky chant." But aren't those the most fabulous aspects of the game?

© Hammarby Fotboll 2015. Detta material är skyddat enligt lagen om upphovsrätt. Eftertryck eller annan kopiering är förbjuden. Citera oss gärna men ange källan: www.hammarbyfotboll.se. Ansvarig utgivare: Love Gustafsson.

Hammarby has occasionally qualified for play in competitions where the team would plays clubs from other European countries.

They were not the first major club to get relegated, but while others like AIK and Malmo returned to the top flight immediately, Hammarby's crisis only deepened after the drop. Lacking a winning mentality was crucial in Superettan as well, and in 2011 disaster loomed as the team went agonisingly close to being relegated yet again.

In the following year, Hammarby finished fifth in the league, but lost to AIK in the play-offs. In the Svenska Cupen tournament, Hammarby reached the finals but lost against IFK. However, since IFK qualified for the UEFA Cup that year, Hammarby qualified for the UEFA Cup Winners' Cup, its first major international competition, where the club lost to Finland's FC Haka in the second round. The Hammarby squads finished consistently in the top six in the league every year through 1987.[6]

Hammarby would stay in the second tier in 1991 and 1992, but in 1993, the team finished in first place and were promoted to Allsvenskan. In 1995 Allsvenskan, the team finished last and were relegated, but returned to the 1998 Allsvenskan with a third-place finish.[8]

Den 10 november blir en historisk dag för Hammarby Futsal. Då spelar klubben sin första tävlingsmatch. Avspark är 20.30 i Eriksdalshallen.

In 2007, Bajen finished on the sixth place, and didn't qualify for any European cups. In 2008, Hammarby finished ninth, but 2009 was a disastrous year where the team finished last in the league and was relegated to the second tier known as Superettan.

In 2014, Hammarby had the highest attendance in Scandinavia with an average of 20,500.[15] Hammarby's average attendance for the 2015 season was 25,507, a new record high for Swedish top-division football.[16]

In 1988, Hammarby finished last in the standings and were relegated to the second tier.[6] Although the club placed first in 1989,[7] it finished last in 1990.[6]

BUS – Bajens unga supportrar och Busfröt – har låtit alla spelare svara på en enkät där barnen själva stått för frågorna. Här är David Boo Wiklander.

Nanne's arrival brought a lot of optimism to Bajen. The squad was completely overhauled and, driven forward by phenomenal attendances, Hammarby overcame a shaky start to finish top of Superettan in a tight battle. They needed to beat Jonkoping on the last day, and thrashed them 5-0 after a stunning rendition of "Just Idag Ar Jag Stark."

Michael Yokhin is ESPN FC's European football writer. Follow him on Twitter: @Yokhin

Then, just when they seemingly reached the lowest point imaginable, their greatest idol returned. Kennedy Bakircioglu, one of the most important players when Hammarby won their title in 2001, had an eventful career that took him to FC Twente and Ajax in the Netherlands and Racing Santander in Spain. In the summer of 2012, the prodigal son came back, and fans climbed on the roof just to have a glimpse of him signing the contract.

The stadium was full that day, and a stranger would never have guessed that the game took place in Superettan, Sweden's second division. Incredibly, Hammarby attracted higher average attendances than any Swedish top-flight club in 2014. Their average crowd stood at 20,451, compared to 16,446 for city rivals AIK and just 14,090 for champions Malmo.

Ögmundur Kristinsson stod för en monsterräddning på tilläggstid när Bajen återigen vann och höll sin sjätte raka nolla på bortaplan.

In the early 1990s Stockholm's City Planning Administration became aware that the population of the city was growing and predicted that this trend would continue into the new century. The 1999 'city plan' identified several areas across the city for development, the majority of which were ex-industrial sites. These developments were planned to be extensions of the city rather than new suburbs in order to meet the growing demand for urban living.

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"I have waited so long for this day, and it's great that it has finally come." How fitting those words were in Stockholm on Saturday, as Hammarby fans celebrated their return to Allsvenskan, Sweden's top division, after five long seasons away.

Note: Flags indicate national team as defined under FIFA eligibility rules. Players may hold more than one non-FIFA nationality.

Hammarby

Islands förbundskapten Heimir Hallgrímsson har valt att göra ett par förändringar efter den sena och mirakelbetonade vändningen till 3-2 mot Finland i torsdags, när det nu väntar ny hemmamatch i VM-kvalet, mot Turkiet som inlett med två kryss – senast upphämtning till 2-2 mot Ukraina. Ögmundur Kristinsson får däremot, liksom i EM, stå tillbaka för Hannes Þór Halldórsson i kväll. Avspark i Reykjavik: 20.45.

The club's fans were also the first to march through the streets of Stockholm on the first day of the season. That tradition carried on for many years and has become something of an attraction. On Saturday, at least 10,000 fans in green and white took part in the walk, as some of the main routes had to be closed to traffic. It was filmed by a curious Stockholm resident, who is not a Hammarby supporter but wanted to witness the event known as Bajentaget.

Hammarby stayed in Allsvenskan for the rest of the 2000s: In 2003 Allsvenskan the club finished second, and participated in the second qualifying and first rounds of the 2004–05 UEFA Cup. In 2006 Allsvenskan, Hammarby placed third overall and advanced to the UEFA Intertoto Cup, where they won their third round match, which advanced the team to the second qualifying and first rounds of the 2007–08 UEFA Cup.

The club's unofficial hymn is "Just idag är jag stark", which since 2004 has been played before every home game while the players enter the pitch. The song was released in 1979, performed and co-written by singer and notable Hammarby fan Kenta Gustafsson.[17]

"I look forward to the glorious times," the lyrics go. Let them be glorious.

In 1978, 60 years after the merger with Johanneshov, Hammarby changed its home kits from black/yellow to white shirts, green shorts and white socks. In 1997, the tiger-striped shirts returned, but with green and white colours, with green pants and white socks. The yellow-black colours were retained for the away and third kits. A few exceptions were made since 1997. In 2002, the team wore all-white jerseys. In 2011, the team wore all grey-coloured outfits for the away kit.

Hammarby has strong ties to the southern municipalities of Stockholm. A 2012 poll by the Swedish research company Novus showed that Hammarby is the most popular club in Stockholm's south side, with 40 percent reporting that they support Hammarby.[14] Hammarby's current training ground, Årsta Idrottsplats, is located in the district of Johanneshov. But some of the older youth teams still play at Hammarby IP in Södermalm.

Fittingly, it was Kennedy who scored the very last goal at the beloved Soderstadion, which was abandoned in the summer of 2013 in favour of the new stadium that Hammarby now share with Stockholm rivals Djurgarden. That day was extremely emotional for all concerned, but there was also hope in the air. Amusingly, Bajen fans call Tele2 Arena the new Soderstadion, refusing to let the past go, while starting the fresh adventure.

Hammarby needed to win at promotion-hopefuls Angelholm on the last day of the 2011 season to avoid dropping into the third division, and that proved to be a very tough task. Five minutes into injury time, when all hope was lost, Sebastian Bojassen scored with the last kick of the game. Bajen were saved, Bojassen -- who was forced to retire shortly afterwards with a back injury -- will be fondly remembered forever.

"That Angelholm game provided the worst and the best moments of my entire life," says Gustav Gelin, a Hammarby blogger who used to serve as vice president of the Bajen fans' association.

Kenta, a huge Hammarby fan himself, died in 2003 at the age of 54, but his legacy lives on. The anthem is performed before each and every Hammarby game, sung with passion by the whole crowd in a performance that can easily be compared to "You'll Never Walk Alone" at Anfield. Just listen to the atmosphere at the brand new Tele2 Arena ahead of last season's final fixture against Jonkoping in the video below.