During the club's first years, its kit colors were completely blue. When Haim Revivo took a more prominent role in the club, the colors were changed to red and yellow (which was also noted by skeptics of being Revivo's colors during his time at Galatasaray in Turkey). The decision was made that the kit should incorporate two of the previous clubs' colors, Hapoel having been red and Maccabi yellow and blue.

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In the 2015–16 season, the club won Liga Leumit and made an immediate return to the Israeli Premier League.

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F.C. Ashdod (Hebrew: מועדון ספורט אשדוד‎‎, Moadon Sport Ashdod, lit. Ashdod Sport Club or in short Hebrew: מ.ס. אשדוד‎‎, Mem Samekh Ashdod, lit. F.C. Ashdod) is an Israeli football club, playing in the port city of Ashdod. The unorthodox name of the team (no association, i.e. Hapoel, Maccabi, Beitar etc.) is the result of the union of two city rivals, Hapoel Ashdod and Maccabi Ironi Ashdod.

The club was not immediately successful after the merger, and fan support was lacking. During the 2004–05 season, they reached their greatest achievement, a third-place finish in the Israeli Premier League and a berth in the UEFA Cup. The club also reached the final of the Toto Cup, only to go out on penalty kicks. Their first time in a continental competition was not a memorable one, as they went out to the Slovenian PrvaLiga runners-up, NK Domžale.

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